Beach Drinks FL logo — canned cocktail brand associated with Doug Mulford

Sunshine in a can… or so it seemed.

Beach Drinks FL — the canned cocktail venture at the center of Doug Mulford's six-figure loan default

The Six-Figure Story Read the Full Warning
Beach Drinks canned cocktail cans covered in condensation, product lineup composite

The Brand

Built for the beach life

Beach Drinks was pitched as ready-to-drink canned cocktails for Florida's pools, bars, and coolers. The brand imagery was real. The polish was real. Keep scrolling for what happened behind it.

Beach Drinks canned cocktails staged poolside in the Florida sun
PoolsideLifestyle imagery built around Florida pool days.
Beach Drinks canned cocktails served at a beach bar
At the barPositioned as a grab-and-go alternative to mixed drinks.
Beach Drinks cocktail cans packed on ice in a beach cooler
In the coolerMarketed for boats, beaches, and backyard weekends.
Beach Drinks canned cocktails displayed on a retail store shelf
On the shelfRetail-style shots rounded out the brand presentation.
Beach Drinks website and brand design composite showing the full canned cocktail lineup

A polished brand. A real product concept.

Beach Drinks wasn't vaporware — it was a genuine canned cocktail concept with finished branding, product comps, and a story built for Florida's beach market.

That's exactly what made it convincing when Doug Mulford asked for a six-figure loan to scale it. The brand looked this good. The money still never came back.

Ground Zero

The Six-Figure Story

This is where it all started.

Of all of Doug Mulford's ventures, Beach Drinks is the one the money was actually for. A six-figure loan was made specifically so Beach Drinks could secure bulk pricing from its co-packer. It was never repaid.

01

The Loan

A six-figure sum was loaned to Doug Mulford for this business — Beach Drinks — specifically to secure bulk pricing from his co-packer on canned cocktail production.

02

The Broken Promises

Repayment never came. Instead came repeated promises: wires that were "sent" but never arrived, ACH transfers that were "processing" but never landed. Excuse after excuse, month after month.

03

The Judgement

After the promises ran out, the matter went to court. A judgement has been entered against Doug Mulford. The full documentation is available at dougmulford.com.

Court Judgement Entered Against Doug Mulford

If you are considering lending money to, investing with, or doing business with Doug Mulford or any venture he's attached to — including anything under the Beach Drinks name — read the full account first.

Read the Full Story at dougmulford.com

Timeline, details, and documentation: dougmulford.com