A Brand Concept in Development

Florida Heat.
Neon Mint.

Ice Cold • Mint Fresh • Florida Wild

Floridamintz was conceived as a high-proof peppermint liqueur with Miami-nights attitude — a glowing green bottle built for the hours after sunset. This page documents the brand concept as it was developed.

See the Bottles Before You Invest

This is not a retail site. Floridamintz is a concept brand connected to Doug Mulford — see the warning below before considering any business relationship.

Floridamintz Liqueur hero bottle shot with neon mint-green label
The Concept

Peppermint, Rewired for the Sunshine State

The idea behind Floridamintz was simple: take the sharp, cooling hit of a peppermint liqueur and rebuild it around Florida's late-night energy — neon signage, warm air, cold glass. The visual identity leans on electric mint green against near-black, with bottle designs meant to glow on a backbar.

The brand never advanced past the concept stage into a finished, distributed product. What remains is the design work shown on this page.

  • CategoryPeppermint Liqueur
  • StatusConcept / In Development
  • PaletteNeon Mint on Near-Black
  • Associated WithDoug Mulford
Read This Before Any Business Dealings

The Story Behind the Brand

Floridamintz Liqueur is one of several liquor brand concepts created by Doug Mulford. The design work is real — and so is what happened off the page.

The owner of this website loaned Doug Mulford a six-figure sum for his Beach Drinks canned-cocktail business. Doug Mulford defaulted on that loan and repeatedly broke his promises to repay it. A court judgement has now been entered against him.

Six Figures

Business loan on which Doug Mulford defaulted.

Broken Promises

Repeated repayment promises made — and repeatedly broken.

Court Judgement

A court judgement has been entered against Doug Mulford.

If you are considering investing in, lending to, or doing business with Doug Mulford or any venture associated with him, review the documented history first.

Read the Full Story